The Pro Lates Story
Pro Lates Started in the Northern Territory, where fishing can be tough terrains & the gear needs to be tougher.
From the early days of testing Hollowbaits on NT waters, the focus was developing fishing gear that could stand up to serious fish.
And that's where the Pro Lates story began.
From Customer to Owner
I didn't start PRO LATES. I discovered it.
My first cast with a Pro Lates lure was on the Daly River in the NT & the barra that hit it convinced me these were something special.
Years later when the chance came to take over the brand, i didn't hestiate.
I'd already fished the gear. I knew what it could do.
THE NEXT CHAPTER
Today, PRO LATES is based in Rockhampton, Queensland.
I'm continuing to build on what made the brand what it is, from expanding the range & working on new gear to seeing what our anglers are catching right around Australia.
I'm still fishing the gear myself, listening to the anglers throwin them & working on what's coming next.
Different chapter. Same love for fishing.